Super Bowl Central

Date(s): January-February 2011

Budget: $350,000

Package Description: Delivering the best in FOOTBALL content, fueled by 160+ fan blogs & destination sites, BRASH Sports is the place where more than 8 MILLION like-minded players & fans connect and comment on the latest stories, rumors and BIG GAME ACTION! PLUS, BRASH Sports is the exclusive vertical media platform to feature content from the very bloggers behind the NFL’s own official blog!

Media Plan Details:

• Sponsorship of Super Bowl Central Hub
  • Branded Landing Page/Rotational SOV + Reskin
  • Features Custom Editorial, Relevant Publisher Content & Advertiser Promotion
  • Super Bowl tweets widget featuring real-time conversation around the Big Game
  • Homepage Promotion on BRASH.com
• Custom ‘Big Game Blowout’ Entertaining Editorial Series
  • Mix of premium food & drink recipes, party planning guides & top 10 lists
  • Distributed to relevant cross-channel publishers via SuperBoost
• Custom Big Game Boost Unit
• Custom Commercial Pushdown Poll
  • Following the Big Game, visitors vote on their favorite Big Game commercials
• Custom Branded Super Bowl Tweets Widget
• BRASH Sports Vertical Buyout
• Targeted BRASH Sports Football Media
• RON

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