New Year – New You

Date(s): January 2011

Budget: $250,000

Package Description: Glam will celebrate the start of the new year with a package that will keep readers motivated and committed to their healthy New Year’s Resolutions. Advertiser will own premium editorial franchises that will engage and extend reach to the target consumer in relevant passion points, ultimately to increase sales, market share and household penetration.

Media Plan Details:

• Sponsorship of New Year – New You Hub
  • Branded Landing Page/Rotational SOV + Reskin
  • Features Glam Editorial, Relevant Publisher Content & Advertiser Promotion
  • Distributed via Pushdown
• Advertiser Brand Advocates
  • One Post on Premium Publisher Sites
  • Reinforces Advertiser Marketing Message
• Custom content syndicated to premium publishers and distributed across contextually relevant verticals and BT segments
  • Includes Reskin + Media Takeover on Day of Post
  • Distributed through 300x250 multi-media ads
• Offline Sampling Program optional
  • Offline sampling opportunity - location & markets TBD
  • All Samples Provided by Advertiser
• Behavioral Targeting
• Targeted Glam Media
• RON

I would like to contact a Sales Rep regarding this package.