March Madness Central

Date(s): March-April 2011

Budget: $250,000

Package Description: Delivering the best in NBA and March Madness coverage, fueled by 560 fan blogs & destination sites, BRASH Sports is the place where nearly 10 MILLION like-minded enthusiasts & fans connect to discuss the latest courtside coverage and formulate their season predictions. Driving maximum awareness during the key Q2 timeframe, BRASH Sports Courtside Central ownership encompasses:

Media Plan Details:

• Sponsorship of Super Bowl Central Hub
  • Branded Landing Page/Rotational SOV + Reskin
  • Features Custom Editorial, Relevant Publisher Content & Advertiser Promotion
  • Homepage Promotion on BRASH.com
• Custom 300x250 Distributed RSS Unit
  • BRASH basketball content will be distributed to relevant sites across the BRASH Sports vertical, via a branded 300x250 RSS unit, which will include 3 headline slots that will dynamically update with Hub posts
• High Impact Media: Gameday Reskin & Takeover Package
• Custom ‘Playoffs Poll’ Pushdown Units
  • Querying fans on their playoff picks
• Targeted BRASH Sports Basketball Media
• RON

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