Fashion Week

Date(s): February 2011

Budget: $350,000

Package Description: Glam will align you with the latest and most chic trends from Fashion Week in the in-depth beauty coverage. Glam’s Editors will scour the runways to cover the hottest styles and backstage beauty trends during New York, Milan, Paris and London Fashion Week!

Media Plan Details:

• Sponsorship of Fashion Week Content Hub (High SOV + Logo Sponsorship)
  • Features all programming and editorial content created by Glam and Network Bloggers
• Glam.com Fashion Week Editorial Coverage
  • 8-10 Daily Highlights Slideshows from NYFW
  • 2-4 “Best of” Slideshows from Milan, London & Paris
  • 100% SOV + Logo Sponsorship
  • Content Distributed through Pushdown & multi-media 300x250
  • Targeted to Glam Style verticals and BT segments
• Style & Beauty Blogger Coverage
  • Includes FW sponsor badge on every NYFW post
  • Embedded Tinker widget for 7 days
• Style Vertical Blitz Series (4 Days!)
• Behavioral Targeting: Fashionista & Shop-a-holic
• Sampling opportunities available upon request

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